Evolving with the Waves: Quay Group Sails Beyond Yachting to Cater to Ultra-High-Net-Worth Clients

Published: 11 Jun 2025
In response to growing demand from the wealthiest clientele, superyacht recruitment specialist Quay Crew has rebranded as Quay Group, promising high-calibre integrated staffing solutions across sea and shore.

Quay Crew, a renowned superyacht recruitment specialist, has broadened its horizons by transforming into Quay Group. The rebranding was initiated in response to a swelling demand from ultra-high-net-worth (UHNW) clients for talent solutions beyond the yachting industry. This move signifies a significant leap from being a single-focus recruiter to becoming a multi-division agency catering to a wider network of UHNW clientele and professionals. While the company’s name has changed, the heart and soul of it remain unaltered; with the core values, commitment to quality, and expert team staying the same. The group’s new structure introduces four specialist divisions, acknowledging the dynamic nature of internal workforce trends. Recognizing that most crew members eventually transition ashore, these expanded offerings open up new career pathways for those with maritime experience. Quay Crew has built a strong reputation in the superyacht industry since its inception in 2013. The company has had long-standing, diversified relationships with its clients and has expanded its service portfolio accordingly. Under the new group structure, Quay Crew will continue operating as the main division, placing global yachting industry professionals across all levels. Quay Group also aims to produce regular market insight reports and recruitment research, providing valuable touchpoints for clients and candidates in the sector. The new Quay Maritime Division will tackle operational, technical, and corporate roles, with special provisions set for land-based maritime positions. Next is the Quay Estates Division, dedicated to staffing solutions for UHNW-level private households, estates, and luxury residences. The latest addition is Quay Family Office which will cater to recruitment needs of family offices, investment organizations, and asset management firms. In essence, Quay Group’s evolution signifies a thriving demand for unified recruitment across the entire UHNW lifestyle sector. From onboard positions in luxury hospitality to management roles ashore, the move taps into a wider trend where skilled professionals increasingly transition into multiple roles within the UHNW spectrum.