Strategy Articles
Conferences are traditional bedrocks of industry knowledge sharing and innovation. Yet, within the superyacht industry, a new trend is emerging that shows size isn’t everything. The star of this sea-change is the aptly named Mediterranean Superyacht Forum (MSF), known earlier as the Balearics Superyacht Forum.
Running its third edition this year, MSF saw an impressive turnout of key industry participants. It’s not just the quantity but also the quality of the participation that caught the eye. Moreover, these forums act as a focused platform to reflect on various aspects of the superyacht industry.
MSF smartly takes place ahead of the Palma Boat Show adopting similar timing as The Superyacht Forum before METSTRADE. This strategic timing, coupled with affordable accommodation and excellent communication, appeals to a wide cohort of attendees.
In the heart of Amsterdam, thought leaders and mavens of the superyacht industry are set to converge for a distinctive experience. Bearing the promising title ‘Make Your Mark’, this strategic symposium is far from your average boat show. Instead, it is a carefully curated marketing and branding retreat, designed for those at the forefront of our industry.
This retreat seeks to create an atmosphere conducive to exchanging ideas, voicing concerns, and building a vibrant network amongst peers. It serves as a platform to engage with luminaries from diverse fields including branding, digital marketing, luxury goods, content creation, and experiential marketing.