Denison Yachting Merges with OneWater: A New Dawn for the Global Yachting Industry

It’s a monumental moment for the yachting industry. With the recent merging of yachting powerhouses Denison and OneWater, the world now sees the largest yacht firm in existence. Operating under the established Denison Yachting brand, the new entity retains its experienced leadership cadre, heralding a wave of streamlined operations and expanded services.

Spread across 23 offices throughout the U.S. and Europe, this robust network offers clients access to a prodigious range of offerings. From yacht sales, brokerage, and charter, to management, crew placement, and after-sales support, the firm is poised to deliver an encompassing yacht ownership experience. The combined businesses now oversee over 800 active listings and are supported by a formidable workforce of 180 yacht brokers.

A glowing future is expected for Denison Yachting, as the President of the firm, Bob Denison, shows enthusiasm for the coming chapters. Excitement surrounds the amalgamation of the industry’s strongest teams, with clients expecting a vast selection of boats, state-of-the-art marketing and technology, and a full-service model that will make yacht ownership even more pleasurable.

OneWater Yacht Group President, Bryan Braley, stresses the company’s aspiration to offer an exceptional customer experience characterized by new yacht sales and service. The merging of Denison’s preeminent brokerage and charter expertise coupled with their industry-leading marketing promises to deliver an unrivalled, customer-centred yachting company.

As a publicly traded entity, the conjoined group places a heavy emphasis on transparency, innovation, and client trust. The merger, as stated by the firm, was constructed to put clients at the forefront, promising a safer, seamless, and enjoyable yacht-buying and selling expedition.