Strategy Articles
Dr Mohammed Al Barwani is an influential figure in the superyacht industry, renowned for his strategic purchases and the revival of conglomerates. In 2014, Dr Barwani acquired a majority stake in Proteksan Turquoise and subsequently rebranded the company as Turquoise Yachts, marking his second foray into the realm of superyachts. This decision came on the heels of his acquisition of the esteemed Dutch shipyard, Oceanco, in 2010.
However, recent times witnessed a shift in his business strategy, marked by Oceanco’s sale to American tech magnate Gabe Newell. This move serves to free Dr Barwani of his obligations at Oceanco and allows him to channel his energies to the operations and strategic direction of Turquoise Yachts.
In the captivating realm of superyacht ownership, building relationships is as precious as the luxury vessels themselves. Trust and loyalty rules this exclusive territory where brokers, advisors, insiders and fixers are the currency.
However, beneath this beautiful mosaic of trust and bonding, there lurks a structural imbalance, silently sketching a strategic risk for the ultra-high-net-worth individuals (UHNWIs). Ironically, owners often deeply connect with their yacht brokers on an emotional level while the contribution of those safeguarding the long-term success of their prized possession - the professional consultants, managers - remain unseen and often undervalued. The scales of visibility and loyalty tip heavily towards brokers, not by accident, but by design.