Strategy Articles

In the captivating realm of superyacht ownership, building relationships is as precious as the luxury vessels themselves. Trust and loyalty rules this exclusive territory where brokers, advisors, insiders and fixers are the currency.

However, beneath this beautiful mosaic of trust and bonding, there lurks a structural imbalance, silently sketching a strategic risk for the ultra-high-net-worth individuals (UHNWIs). Ironically, owners often deeply connect with their yacht brokers on an emotional level while the contribution of those safeguarding the long-term success of their prized possession - the professional consultants, managers - remain unseen and often undervalued. The scales of visibility and loyalty tip heavily towards brokers, not by accident, but by design.