Marketing Articles

The Monaco Yacht Show frequently becomes a vibrant confluence of marketing strategies. As one attempts to absorb the multitude of brand messages, the atmosphere buzzes with the constant drone of budding opportunities and the spectrum of colours synonymous with effective marketing. A rough estimate shows several million euros are invested into varying marketing plans throughout the show, including a sweeping array of brand activations, uniforms, flags, parties, VIP hospitality, merchandise, amongst countless others.