Management Articles
In the captivating realm of superyacht ownership, building relationships is as precious as the luxury vessels themselves. Trust and loyalty rules this exclusive territory where brokers, advisors, insiders and fixers are the currency.
However, beneath this beautiful mosaic of trust and bonding, there lurks a structural imbalance, silently sketching a strategic risk for the ultra-high-net-worth individuals (UHNWIs). Ironically, owners often deeply connect with their yacht brokers on an emotional level while the contribution of those safeguarding the long-term success of their prized possession - the professional consultants, managers - remain unseen and often undervalued. The scales of visibility and loyalty tip heavily towards brokers, not by accident, but by design.
Many consider a yacht’s purser to be merely a glorified steward or personal assistant. Or worse, some assume this role is relevant only for the most luxurious mega-yachts. It’s true that the purser’s role is one of the least understood on board, but it is also one of the most critical. A purser is not limited to booking flights or managing the yacht’s interiors. They are the essential link between the crew, management, and owners, navigating a unique professional space that does not conform to conventional hierarchies or departments.