Industry Articles

Superyacht Reality, the Professional Yachting Association’s groundbreaking initiative launches in January 2026. Backed by acclaimed think tank, ‘Raising The Bar’, this global awareness campaign aims to shed light on the true realities of life on a yacht, dispelling common misconceptions and public misunderstandings about the industry.

The campaign encourages professional yacht crew members to provide an insider’s view into their lives at sea, initiating a unique storytelling experience to the public. By sharing authentic photos and candid videos that portray everyday life and work onboard, they offer insights into skills, teamwork, and the routines that shape a career at sea. This initiative strives not only to present a realistic view of professional life on board but also to highlight the professionalism, skill, and responsibility that define the modern yachting industry.