Business-Strategy Articles

Sunreef Yachts Unveils ‘Beyond 2030’ Strategy, Targets €1B Annual Revenue, hires Yvan Eymieu as Global Commercial Director

Leading the nautical industry in audacious ambition is the pioneering Polish shipyard, Sunreef Yachts. Proving its mettle on the high seas of business, the company has cast its net wide with the official unveiling of its fascinatingly ambitious ‘Beyond 2030’ project. This strategic endeavour has turned heads and won admiring gazes in the industry, with the company setting itself the lofty target of €1 billion in annual revenue by the close of this promising decade.

Proving that the ‘Beyond 2030’ vision is not a mere tempest in a teapot, Sunreef Yachts has roped in heavy-hitting industry expert, Yvan Eymieu. Serving as the freshly appointed Global Commercial Director, Eymieu is expected to bring in the right winds for Sunreef’s ambitious sails. His appointment delicately mirrors the company’s strong commitment to structured growth and the provision of a well-rounded client experience.

26-02-2026

Unpacking the Makings of a Successful Marketing Model at the Monaco Yacht Show

The Monaco Yacht Show frequently becomes a vibrant confluence of marketing strategies. As one attempts to absorb the multitude of brand messages, the atmosphere buzzes with the constant drone of budding opportunities and the spectrum of colours synonymous with effective marketing. A rough estimate shows several million euros are invested into varying marketing plans throughout the show, including a sweeping array of brand activations, uniforms, flags, parties, VIP hospitality, merchandise, amongst countless others.

01-10-2025

Superyacht Company Pinmar Rethinks Golf Tournament Resurgence, Emphasizes Support for New Events

Pinmar, a stalwart of the superyacht industry, revises its plan to reignite its former golf tournament, instead choosing to support emerging golf events through strategic sponsorship.

11-02-2025